The purpose of this project is to represent the branding of the coffee company called "Coffee Break". The target market of this brand is late 20 to early 30 year olds that have a quirky, trendy lifestyle. These people may even be described as "hipsters" that have decent paying jobs. After researching existing stores that fit our target market, such as Urban Outfitters, and greatly followed "hipster" online bloggers, it is found that antlers are an appropriate choice to fit the given target market. Adobe Illustrator was used for this project.